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BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Public Relations by Wilcox, Dennis L.
ISBN: 9781292056586 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 624 PUBLICATION DATE: 31.07.2014 DIMENSIONS: 25.4 x 20.4 x 2.2 centimetres 2.1 pounds
DESCRIPTION: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Public Relations
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