Owner's Guide to the Small Business Website Author: Lisa Spann

Product Details: ISBN: 9781845285210 Format: Paperback Pages: 176 Dims (mm): 130 x 198 Pub Date: 15-05-14 Pub Country: United Kingdom Condition: NEW

Description: Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes: content management systems and why you need one; effective search engine optimisation; ensuring your website works on all browsers and devices; how to integrate social media into your website; and complying with legal requirements and general web standards. Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

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