This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Other
- View the relisted item
Other listings you might like
Description
Delivery takes approximately 4-7 business days.
This title is In Stock in the Booktopia Distribution Centre. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.
Xiaomi Way Author: Citic
ISBN: 9781259584534 Format: Hardcover Number Of Pages: 256 Published: 6 November 2015 Country of Publication: US Dimensions (cm): 23.1 x 16.2 x 2.5 Description:
The cofounder of "China's new smartphone king" (CNN) reveals the strategy that launched his company to the top of the industry in record time
In an extraordinarily competitive industry, Xiaomi has risen to the top echelon through innovative marketing and visionary business strategy. In just four short years, it has become the third largest smartphone maker in the world. How did they do it?
The Xiaomi Way details both the marketing and business strategy behind the company's success, each of which is built on three pillars. Its marketing maxims are: Open R&D to users, create an interactive design, and promote through word-of-mouth. Its strategy tenets are: Create products that are "in," turn users into fans, promote through social media.
All put together, these six principles have created a company that many are comparing to Apple. Whether you're seeking a book to help you grow your business or you simply love incredible business success stories,The Xiaomi Way has everything you're looking for.
Returns Policy: 30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.
Customs Charges & Duties: Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.
Details
Shipping & pick-up options
Destination & description | Price per item | |
---|---|---|
Free shipping within New Zealand | Free |
Pick-ups not available
GST included.
Payment Options
Pay Now