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Idea Searching for Design Author: David Bramston

ISBN: 9781472581969 Format: Paperback Number Of Pages: 184 Published: 22 June 2016 Country of Publication: GB Dimensions (cm): 22.9 x 16.4 x 1.3 Description: The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture..Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention...The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design, along with new projects for students at the end of each chapter, to encourage the further exploration of ways to search for ideas..This new edition also features updated case studies and images from product designers across the world. In particular, the revision features US product designs as well as many new examples from the Far East. These additional references from leading design offices in North America and the Far East provide a broad context in which to inspire designers worl...

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