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Description
When it's Right to be Wrong Author: Russel Howcroft
Product Details: ISBN: 9780670078752 Format: Paperback Pages: 176 Dims (mm): 123 x 177 Pub Date: 23-09-15 Pub Country: Australia Condition: NEW
Description: Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have to go against the tide. In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad. * Changing your mind is a good thing. * Privacy is overrated so give everyone your phone number. * Smile at strangers. * Forget reality; the right kind of BS can create magical success. * Good people rise to the top. * Work - life balance is bullshit. Russel Howcroft will challenge the way you look at the world. Don't wait to be right. Do it anyway.
- Highest positive percentage feedback bookstore on Trade Me
- All our books are brand new and are supplied to us per order from their publisher
- Please allow approximately 5-7 workdays for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
For one or more items | $2.95 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit