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Marketing Your Small Business For Dummies, Australian And New Zealand Edition Author: Carolyn Tate

ISBN: 9781742168524 Format: Paperback Number Of Pages: 385 Published: 16 April 2010 Country of Publication: AU Dimensions (cm): 23.5 x 18.8 x 2.8 Description: Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

- Know your target market - identify your ideal customers, and what, how and why they buy

• Develop business and marketing plans - learn how to create them and why they're so important
• Build effective databases - develop a database that creates business for you, without the headaches
• Solidify your branding - create a unique brand and keep it fresh and exciting
• Understand the power of advertising - assess if it's right for your business and how to pick the right strategies
• Master publicity - get your business in the media with the right message
• Implement re...

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