Economic Concepts & Applications the contemporary NZ environment by James Stewart Unitec New Zealand

Edition 5 ISBN 9781442555228 ISBN 10 144255522X Published 04/04/2012 Published by Pearson New Zealand Pages 524 In stock

RRP $138.99 Our price $79

DESCRIPTION:The fifth edition of Economic Concepts and Applications continues to echo the great nineteenth-century economist, Alfred Marshall, who said that economics is ‘a study of mankind in the ordinary business of life’.

Economics, at its core, is about making decisions: the course of study chosen by a student; the job chosen by a job seeker; the goods purchased by a consumer; the crops planted by a farmer; the pricing decisions of a producer; a government’s decision to raise or lower taxes – all are economic decisions and have economic consequences. Some decisions have little impact on the economy, while others can have a global impact. This text aims to help the reader apply economic concepts and models to the real world.

The fifth edition of this popular textbook covers economic concepts, theories and models required by students of introductory economics courses. The author seeks to show students how economic tools can be used to understand the economic forces present in our daily lives. Global warming and globalisation are examples of contemporary issues raised for discussion.

The text has a clear flow of essential economic principles and uses appendices to elaborate on more technical content.

Key market

Students studying introductory courses on the New Zealand economy. New Zealand Diploma in Business students of the Economic Environment 520 course. Students studying the essentials of microeconomic and macroeconomic principles.