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Description
Marketing: Real People. Real Choices. Second Edition
Solomon, Charbonneau, Marshall + Stuart.
Description: Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.
Gently used - large curl on cover but no highlighting or notes on pages.
IBSN: 978-1-4425-5272-2
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| Within North Island | $5.00 | |
| Within South Island | $10.00 | |
| Pick-up available from Hamilton, Waikato | Free | |
Payment Options
Cash, NZ Bank Deposit