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BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Advertising & IMC: Principles and Practice, Global by Sandra Moriarty
ISBN: 9781292017396 PUBLISHER: Pearson Education Limited FORMAT: Paperback
PUBLICATION DATE: 1.05.2014 DIMENSIONS: 271mmX215mmX21mm 1228grams
DESCRIPTION: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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- In Stock with our supplier shipped from our NZ Warehouse
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Advertising & IMC: Principles and Practice, Global
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