Behaviour (2ed by Leon Schiffman, David Bednall, Aron O'Cass, Angela Paladino, Steven D'Alessandro

Good condition - no ripped or dog-eared pages, no highlighting, no writing. Used only for one semester. Really useful textbook.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.