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Eye Candy Notecard Set by Helen Dardik

ISBN: 9780811876339 PUBLISHER: Chronicle Books FORMAT: Cards PAGES: 12 PUBLICATION DATE: 14.09.2010 DIMENSIONS: 216mmX152mmX8mm 91grams

DESCRIPTION: Sales Handle: Adorable candy notecards + googly eyes = irresistibly cute new format! - This package is distinctive, as it brings together stationery with googly eye stickers. Googly eyes are usually sold in packs or as sticker sheets, without the added component of the stationery. - This notecard set is undeniably cute, and people are obsessed with all things cute. (Vanity Fair ran a feature on this subject, called 'Addicted to Cute,' in the December 2009 issue.) Cupcakes and sweets are also perennially popular motifs in stationery. - There is crossover for the children's market. The title is also featured in our children's catalog and has been safety tested for children 3 and over. - Similar formats with a cute aesthetic have had great success: mix & match stationery (e.g., Sushi-nery sold 28K units) and sticky notes (e.g., Sukie sold 27K units).

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