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How They Blew It Author: Jamie Oliver

ISBN: 9780749460655 Format: Paperback Number Of Pages: 224 Published: 13 July 2010 Country of Publication: GB Dimensions (cm): 23.5 x 15.8 x 1.7 Description: How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero. "How They Blew It" is about the people at the heart of these business catastrophes.

It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask 'why the hell did they do that?' The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of "How They Blew It" is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

About The Author

British celebrity chef Jamie Oliver earned his nickname "The Naked Chef" from his philosophy tha...

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