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Mastering Web 2.0 Author: Susan Rice Lincoln

ISBN: 9780749454661 Format: Paperback Number Of Pages: 224 Published: 19 May 2009 Country of Publication: GB Dimensions (cm): 23.5 x 15.7 x 1.5 Description: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not a book for techies or utopian visionaries - it's for the rest of us. It wi...

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