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Description
Strategic Marketing Problems Author: Roger A. Kerin
Product Details: ISBN: 9780273768944 Format: Paperback Pages: 744 Dims (mm): 213 x 272 Pub Date: 27-09-12 Pub Country: United Kingdom Condition: NEW
Description: For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
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- All our books are brand new and are supplied to us per order from their publisher
- Please allow approximately 5-7 workdays for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
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For one or more items | $2.95 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
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