Delivery takes approximately 7-12 business days.

This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

RAW Author: Kunal Sinha

ISBN: 9781908337122 Format: Paperback Number Of Pages: 324 Published: 11 August 2014 Country of Publication: GB Dimensions (cm): 24.5 x 16.9 x 2.8 Description: Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore.

It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination.

The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia. Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, per...

Returns Policy: 30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties: Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.