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Brand Buzz Author: Adrienne Weiss

ISBN: 9781608106028 Format: Hardcover Number Of Pages: 144 Published: 1 January 2017 Country of Publication: US Dimensions (cm): 18.5 x 18.5 x 1.5 Description:

Adrienne and Greg take you through the 3 rules they have uncovered through their career in the branding industry: storytelling, club making, and country building.

1. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better.
2. Clubmaking: creating an exclusive, just for you feel to your brand will make consumers crave to be a part of the magic.
3. Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details.

"Competition is ever-present so staying ahead of the curve and being trend-right is so important. Responding to fashion, colours and technology is a must for companies that want to stay relevant to today's consumer. There is so much noise and distraction these days, it is critical for a brand to have a clear vision and engaging voice that cuts through the clutter."

Adrienne ...

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