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Market Research Made Easy Author: Don Doman

ISBN: 9781551806761 Format: Book with Other Items Number Of Pages: 146 Published: 17 March 2006 Country of Publication: CA Dimensions (cm): 24.77 x 21.59 x 1.27 Description: Whether the person is starting a new business, launching a new product, setting a marketable price point, or trying to increase market share, good market research can tell them what they need to know. A successful business can't do without it. The good news is that anyone can do it themselves. Market research is not the exclusive territory of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, the competition, and potential customers. This practical, easy-to-read book will lead the reader through the process of planning, implementing, and analyzing market research for their company, without spending a lot of time or money.

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