STR Guitars are created by Satoru Yatsuzuka, the master luthier at our Aska factory in Japan. It is the successor factory of our original Headway factory established in 1977. We have been manufacturing both our own brands and OEM products of domestic and foreign high-end guitar makers for over 35 years, with the principle of complete handcrafting. The factories have been renowned for high quality craftsmanship and exquisite level of detail in guitar building. We started STR guitars in 2006 to embody Satoru’s relentless pursuit for creating instruments that surpasses the player’s imagination, built to the highest level of precision, quality, tone and with the best available material. Satoru is deeply involved with every stage of the intricate manufacturing process from selection and processing of woods to setting up of the instruments.

STR Sierra line was started in 2015 to deliver the quality and craftsmanship of STR to a wider range of people with a more budget friendly price. However the cost reduction is not equal to compromising quality. The tonewoods are seasoned for a moderately long time and precisely processed by hands of experienced luthiers as well as the ones used for custom shop line. We select the most reliable parts such as Gotoh hardware, Aguilar preamp, Mojotone pickup, Deviser parts developed by Deviser Co Ltd, the company STR team belongs to. The Sierra models offers the tone and playability sought after by serious players.

Specification Body(Top) Laminated Flame Maple Body African Mahogany Neck African Mahogany Fingerboard Indian Rosewood Nut Bone Bridge GOTOH / GB104B + GE101A Machineheads GOTOH / SD90-SL Fret SBB-214 Pickups Mojo Tone / ’59 PAF CLONE Controls 2Vol, 2Tone, Toggle SW Scale Length 24 3/4 inch Width at Nut 43.0mm Fingerboard Radius 310R Finish Top Laquer or Urethane(Super Matte) Accessories STR PROTECT CASE , Wrench