Our farming personas

Beef Farmers

This Audience use Trade Me to grow their herd of cattle.

Dairy Farmers

These early risers help us get milk from their cows, to the table.


This Audience is researching their next equipment or livestock for the farm.

Ramping Business

This Audience is investing in their businesses in many different ways.

Sheep Farmers

This Audience looks after our country's pride & joy, sheep.

Contact us about these personas

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