Hobbies & interests

Our hobby & interest personas

Adventure Sports

This Audience is shopping for gear for their adrenaline-inducing hobbies.

Fitness Fanatics

This health-conscious Audience is on the hunt for all kinds of fitness gear.


This Audience is looking for games, consoles & controllers.

Pet Lovers

This Audience is spoiling their pets with toys & accessories, or looking out for a new cat, dog, bird, fish, reptile or rodent.

Water Sports

This Audience is gearing up to get out on the water.

Contact us about these personas

Gen in touch with us here