Home & living
Home & living personas
BBQ Buffs
This Audience is looking at all things outdoor entertainment for their homes.
DIYers
This Audience is purchasing or selling everything needed for a DIY project.
Home interiors
This Audience is in the market for new & used goods to improve their homes.
Garden oasis
This Audience has a green thumb and is making their garden space even more special.
Shopaholics
This audience is purchasing from Trade Me Marketplace often.
Intent indicators Regularly purchasing Marketplace listings.
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