Home & living

Home & living personas

BBQ Buffs

This Audience is looking at all things outdoor entertainment for their homes.


This Audience is purchasing or selling everything needed for a DIY project.

Home interiors

This Audience is in the market for new & used goods to improve their homes.

Garden oasis

This Audience has a green thumb and is making their garden space even more special.


This audience is purchasing from Trade Me Marketplace often.

Intent indicators Regularly purchasing Marketplace listings.

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