Life stages

Life stages personas

Bridal Party

This Audience is researching everything for their big day, from clothing to entertainment.

Empty Nesters

This Audience are in the life stage of their kids having moved out of home.

New & Expecting Parents

These soon-to-be or new parents are preparing for or taking care of their new baby.

Retirement Planners

This Audience is researching investment options before they retire.


This Audience is in the age bracket leading up to retirement age.


This Audience is enjoying their golden years & the freedom of retirement.

Young Families

This Audience is shopping for their babies or young kids.

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