Custom campaigns provide a premium, high-impact solution to showcase your brand and inventory to New Zealand’s most active automotive audience. Whether you are launching a brand-new model, moving high volumes of seasonal stock, or positioning your dealership as a market leader, these custom placements offer the prestige and precision needed to drive showroom traffic.

Why it works:

High Intent Engagement: Place your brand in front of a massive pool of active buyers across Trade Me Motors, ensuring maximum visibility for your latest arrivals. With users spending an average of 8+ minutes per visit, you have an audience with the time to dive into specs, compare features, and engage with your brand’s unique value proposition.
Targeted Buyer Profiles: Reach the right drivers using Trade Me's deep ecosystem data. Target families browsing Marketplace for upgrades, enthusiasts tracking specific models, or commercial buyers looking for their next fleet addition.
Data Led Precision: Leverage our database of 3.6 million Kiwis to deliver your message to the right demographic, in the right region, at the exact moment they are ready to upgrade their ride.

Pricing starts from $1,500+GST ($500+GST per month min). Reach out to your account manager to discuss a tailored strategy or express your interest here.

Motors Advertising Products

Deal Booster

Custom campaigns