Our property personas
Whether it’s the location choice or investment, this Audience is interested in buying an apartment.
Apartment buyers intent
This Audience is comparing & deciding between apartments.
This Audience is comparing businesses for sale, they may be looking for an investment or a career change.
Commercial property buyers
This Audience is researching all types of commercial properties for sale.
Commercial property leasing
This Audience is researching what commerical properties are available for lease.
First home buyers
This Audience is researching options for their first home.
This Audience is researching & comparing lifestyle properties.
Looking to build
This Audience is researching & comparing sections of bare land.
Property buyers (Interest)
This Audience is comparing properties for sale.
Property buyers (Intent)
This Audience is comparing & deciding between properties for sale.
This Audience is looking for an investment property.
Property movers (buyers)
This Audience is getting ready to move to a recently bought property.
Property movers (renters)
This Audience is getting ready to move to a recently rented property.
This Audience lives outside of big cities, in New Zealand's regions.
This Audience previously looked at properties to rent & are now settled in their new home.
This Audience is getting serious about researching for a rental property.