About us

Trade Me in the community

We're by Kiwi, for Kiwi.

We’re proud to be a Kiwi business, and love to find ways our people, and our platform, can help.

At Trade Me, we're by Kiwi, for Kiwi. We recognise that we have a responsibility to help make Aotearoa a better place for all Kiwi.

Through our Kindness Store and Success fee round-up initiatives, we've helped raise over a million dollars for Kiwi in need.

Supporting charities

The Kindness Store

Since 2018, we've been operating The Kindness Store – a virtual store on Trade Me where our members can easily purchase items sold on behalf of charities, which are in turn gifted directly to Kiwi in need.

We open the store twice a year: over Christmas – to help those doing it tough during a would-be happy time, and during winter – to give a little extra support to Kiwi who need it. We've also opened it in the wake of significant events impacting Aotearoa, like the Christchurch mosque attack, COVID-19 lockdown and Cyclone Gabrielle.

Charities Kiwi have supported through the Kindness Store

  • KidsCan
  • Women's Refuge
  • Tātau Tātau o Te Wairoa
  • Red Cross
  • Rainbow Youth

Success fee round-up

Sellers on Trade Me have the option to round up their success fee to the nearest dollar when they make a sale, donating the difference to a charity partner of their choice.

Success fee round-up charity partners

  • Save the Kiwi
  • Whānau Āwhina Plunket
  • Hato Hone St John
  • Our People, Our City Fund

Charity auctions

Kiwi are a generous bunch and we know our members love to rally behind a cause near and dear to their hearts. There are many ways we can support charities, whether it’s discounting success fees or promoting charity auctions on Trade Me. Find out more about how we might be able to help with charities and fundraising.

In 2018, we introduced the ‘Donate Now’ button for charity listings which means members can support a good cause without needing to win the auction.

Protecting our taonga

We’re a Kiwi company, and our world famous-in-New Zealand mascot is Kev the kiwi so supporting our feathered friends is a no-brainer.

We work with Save the Kiwi, a national charity raising funds and awareness to support kiwi conservation projects across New Zealand.

There’s even a real-life, Kevin the kiwi. In 2017, a team of Trade Me staff embarked on an epic road trip to transport a kiwi chick from Rotorua to his new home in Rotokare Scenic Reserve in South Taranaki. Rotokare Scenic Reserve Trust is a community-led trust focussing on bringing the highest level of restoration, protection, and enhancement to Rotokare's indigenous ecosystem. We’ve continued to follow Kevin’s journey over the years and in 2022 our CEO visited Rotokare to help rangers change Kevin’s transponder (a tag that stores his location). Kevin is now a father, and happily settled in the heart of the Taranaki.

If you’re keen to help out Kev and his whānau, you can choose to round up your success fees to the nearest dollar and donate the difference to Save the Kiwi.

Trade Me is a Shielded Site

As a Women's Refuge Shielded Site, victims of domestic violence can access information and help without any trace showing in their search history. The shield is on the bottom of every Trade Me listing.

The shield is located in the Trade Me footer.