Extend the reach of your property listing.
Drive more active and engaged property seekers to your listings using the power of Trade Me Property audience data.
Audience Extension is a marketing solution that enables you to reach Trade Me Property’s active buyers and sellers across Facebook, Instagram and Google for two weeks. Enhance your Platinum, Gold or Silver Package to increase listing page views, buyer engagement and your digital brand presence.
By leveraging Trade Me’s data, salespeople are unlocking an additional 987 clicks back to their listings and gaining more brand exposure with an additional 33,000 impressions on average with Audience Extension*.
Leverage Trade Me data to increase engagement
Re-target buyers that have viewed your listing and nudge them to re-look at the property as well as take the next step, like attending the open home. To widen the reach of your listing, we’ll pinpoint and target active buyers searching for similar properties via their search behaviour (e.g. location) as well as buyers who currently only look at their favourite suburbs.
Increase your brand familiarity in front of sellers
We know that when sellers search for an agent to list their home with, repeat brand exposure builds trust and preference. Audience Extension gets your brand in front of more potential sellers, more often.
Easy to explain and sell to vendors
Adding Audience Extension to a package enables you to sell one marketing solution optimised for maximum listing exposure and engagement across Trade Me Property, social media and other digital platforms.
How to book Audience Extension, or apply a Platinum, Gold or Silver Package to your listing
How does it work?
How Audience Extension works
- Create - Ads automatically created based on your Trade Me Property listing.
- Target - We’ll identify buyers likely to engage with your listing based on their Trade Me Property search behaviour.
- Display - We'll follow prospects when they're not on Trade Me and drive them back to your property listing onsite.
Use OneHub reporting to demonstrate success to your vendor
OneHub is not available to unlicensed salespeople, but you can still track the total number of listing views through weekly activity reports. Alternatively, you can get in touch with your account manager.
*Audience Extension, aggregated Facebook & Google Display Network statistics on average over a two week period, Feb 2023 - Aug 2023.