Your new Listing Page
Get more brand exposure & engagement
Buyers care most about trust and stock
Your listing page has been enhanced to present your vehicles in the best light, tell your brand story, build trust with buyers, increase engagement and drive high quality leads.
From the 1st July, the following changes will be made to your listing page based on the package you purchase. We've included some tips on ways to make the most out of your page.
Your Micro-Site has also been enhanced - click here for more info.
Showcase your vehicle's best features with larger images and video
Platinum & Gold Package listing images
- Largest, high resolution, full width images for your listing page and gallery on desktop.
- Here are some guides on how to take great photos and format images for the new image gallery.
Platinum & Gold Package listing video
- Two new video placements have been added: promote the vehicle with one and your dealership with the other.
Video content is played 9x more as a result of these enhancements**
Silver and Bronze Packages now have full width gallery images.
Get more brand exposure and engagement
Platinum & Gold Package dealership branding section
- New dealership branding section pulls through from your Micro-Site onto all your listings.
- Includes customisable header, photo banner, video and description.
- Here’s a guide on how to update this section in DealerBase with tips on how to take photos and write a great description.
You'll see more buyers visiting your Micro-Site
Clicks through to the Micro-Site from a listing page has increased 20% for dealers on Platinum and Gold Packages.*
Silver and Bronze Package 'about the dealer' section
Branding has also been enhanced for Silver and Bronze Packages.
In the Trade Me Mobile App, your logo now appears in the 'about the dealer' section. There is also now a 'dealer's other listings' stripe to show your stock and encourage buyers to view your Micro-Site
Silver and Bronze Package 'dealer's others listings' stripe
Keep your brand front and center
Platinum and Gold Package logo overlay
- Your logo is laid over your vehicle's images and stays in place while users browse through the carousel.
- Here's a guide on how to upload your logo in DealerBase.
Get more qualified leads and convert more sales
Platinum and Gold Package 'arrange a viewing' form
- New, user-friendly ‘arrange a viewing’ form appears on your listing details page.
- 50% more viewings are being arranged because of these enhancements.*^
- Over 1000 viewings are made through this form every month.*^
How to set up the form
Set up the 'arrange a viewing' form by simply logging into your DealerBase account and navigating the menu:
- My Company tab.
- Company details / test drive.
- Fill in the details.
Silver Package 'arrange a viewing' button
An ‘arrange a viewing’ button has been added to the listing page for dealers on Silver Packages.
Get increased enquiries with the new sticky banner
Platinum & Gold Package branded sticky banner
- Your logo remains visible as users scroll through a listing.
- Displayed in a bar that 'sticks' to the top of the page.
- Here's a guide on how to upload your logo to DealerBase.
Key details and action buttons also stay at the top of the page.
You'll see more buyers engaging with your listings
- 15% more email enquiries.
- 25% more listings are being shared (via social media, email or link).
- Twice as many clicks on the "apply online" finance button.
Average results across all packages.^
Want to know more?
Your account manager and friendly customer service team, are on hand to help you understand these changes and get the most out of your listing page.
Get in touch today
**Dealer and premium listing page performance, May 2021
*Premium listing page performance, Mar - May 2021
^Dealer and Premium listing page performance, Mar - May 2021
*^ Listing page trial period, May - June 2021.