Marketing Automation Analyst

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.Right now we're looking for a Marketing Automation Analyst to join us!

Right now we're looking for a Marketing Automation Analyst to join us! As part of the central Customer Engagement team, you’ll be working on Trade Me Jobs, working in squads with our marketing, product and customer lifecycle managers to scope, develop and create targeted campaigns, insights and automations. Also working closely with our data science, analytics engineering and data platforms teams to identify opportunities, prepare prescriptive and predictive data models and manage campaign and reporting data pipelines respectively.

This is a hands-on role where you'll use your knowledge in data technologies and analysis skills combined with your campaign and insights experience to create exceptional data driven customer lifecycle campaigns.

Here is what you can expect from this role:

• Work with product and lifecycle leads to support a data driven approach to omni channel lifecycle campaigns targeting key jobs audiences
• Conduct A/B tests and multivariate experiments to optimise campaign effectiveness and drive continuous improvement
• Analyse test results and provide recommendations for refining targeting, messaging, and creative strategies
• Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priority backlog and execution strategies and identify innovative ways to use Trade Me's data to send relevant and targeted omni-channel communications
• Utilise our cloud data warehouses and ETL tools to perform data modelling and analysis, extracting actionable insights to inform marketing strategies
• Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes
• Drive opportunities in advanced recommendation models and predictive analytics
• Development of post campaign analysis using industry leading BI tools for campaigns, benchmarking results against business objectives and presenting these results back to key stakeholders
• Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze and GA4

What you will bring to our team:

• Hands-on competency with data technologies to support digital customer analytics e.g. SQL, Python, Business intelligence tools
• Experience with ETL tools like DBT and cloud data warehouses like Snowflake
• Advanced Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio)
• Experience working with large, complex datasets
• At least 3 years of experience in a similar role
• Experience working with the Martech platforms and predictive data modeling would be an advantage
• An understanding of the omnichannel campaign delivery process
• Experience wrangling complex data sets and pipelines for marketing campaigns
• Advanced data analytics skills - being able to analyse data and solve business problems

You'll have the best time working at Trade Me, and this is why:

#Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.

#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.

#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.

#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.

#Learning: Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why".

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.