Brand Leader

BRAND LEAD – MOUNT MAUNGANUI    12 MONTHS FIXED TERM (PARENTAL LEAVE COVER)

In this role, you’ll work alongside the GM External Relations to set the brand and marketing direction for Ballance and translate strategy into integrated activity that drives measurable impact across the customer journey. You’ll balance long-term brand building with commercial priorities, using insights and performance data to continually optimise campaigns, channels and customer communications.  

• Live and work in beautiful Mount Maunganui
• Key role with strategic influence across the organisation
• Join a high performing and collaborative team

ABOUT THE ROLE

We know that great performance begins with great people, and we’re looking for a passionate, experienced Brand Lead. You will be responsible for driving the Ballance brand forward, supporting the success of our products and services to enable farmers and growers to farm and grow productively and sustainably.

About the role:

• Marketing strategy development, campaigns, integrated comms planning for the Ballance group.
• Marketing communications programme – lead and drive the customer facing digital advertising channels including EDMs, text marketing, social and website.
• Brand development and brand guardianship for Ballance.
• Driving strong integration with our Customer team to support the sales funnel and end-to-end customer experience.
• Work closely with other teams on events, sponsorship and shareholder connection activities to ensure seamless brand experience.
• Lead our market and customer insights tracking.
• Lead and guide the brand team of one direct report to ensure continuous improvement and development.
• Agency management along with budgets and forecasts.

ABOUT YOU

We’re looking for a great team player who can work autonomously. You’ll be known for your positive and enthusiastic attitude - and willingness to work with the wider sales team and agency village. If you’re proactive and innovative, results driven and solution focused, and know how to get the job done then this could be just the opportunity you are looking for.

To be considered for this role, you will have the following:

• 7+ years’ experience in marketing, specifically product and brand management.
• Proven track record of building and leading powerful brands and marketing communication programmes.  This includes execution of marketing activity across paid and owned channels.
• Strong communication skills and the ability to work collaboratively and cross functionally as well as external agencies (media buying and creative agencies).
• Excellent presentation and influencing capability.
• Strong data and insights skills with a flair for using critical analysis. 
• A qualification in business/ideally marketing. 
• Ideally you would have knowledge and experience in primary industry or FMCG.

ABOUT US

We love New Zealand, and we care about our growth, our land, and our people. We work together to create a future we can all be proud of every day.  Our values of Imagination, Bravery, Connections and Honesty mean we look out for each other and stand for what we believe in. We take ownership for growing and developing ourselves and supporting and challenging each other so we can all reach our full potential.  Here at Ballance, you have a part to play. You can make your place and are free to make a real difference.  Together, we care about our people and our place, about the future of farming and New Zealand and we'd would love for you to join us – “Growing together, caring for people and the land. All in for the future of farming”.

Applications close 15 May 2026