The Scarcity Brain

Condition: BRAND NEW ISBN: 9780593236628 Author(s): Michael Easter Format: Hardcover Language: English Year: 2023 Publisher: Potter/Ten Speed/Harmony/Rodale Pages: 304

Description: NEW YORK TIMES BESTSELLER ⢠The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why canât we ever get enough?âReveals the biological and evolutionary foundations behind your brainâs fixations, so you can stop seeking and start living.ââMelissa Urban, Whole30 CEO and author of The Book of Boundaries âMichael Easterâs genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.ââDr. Peter Attia, author of OutliveHave you ever found yourself wondering âWhy do I want more than I have?â Michael Easter, author of The Comfort Crisis and one of the worldâs leading experts on behavior change, shows that the problem isnât you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.But with our modern ability to easily fulfill our ancient desire for more, our hardwired âscarcity brainâ is now backfiring. And new technology and institutionsâfrom dating and entertainment apps to our food and economic systemsâare exploiting our scarcity brain. Theyâre bombarding us with subversive âscarcity cues,â subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habi