Description
Behavioral Finance and Wealth Management
Condition: BRAND NEW ISBN: 9781118014325 Author(s): Michael M. Pompian Format: Hardcover Language: English Year: 2012 Edition: 2nd Publisher: John Wiley & Sons Inc Pages: 352 Series: Wiley Finance Series Number: 667
Description: The book that applies behavioral finance to the real world Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Second Edition of Behavioral Finance and Wealth Management, Michael Pompian takes a practical approach to the growing science of behavioral finance, and puts it to use for real investors. He applies knowledge of 20 of the most prominent individual investor biases into 'behaviorally-modified' asset allocation decisions. Offering investors and financial advisors a 'self-help' book, Pompian shows how to create investment strategies that leverage the latest cutting edge research into behavioral biases of individual investors. This book: Shows investors and financial advisors how to either moderate or adapt to behavioral biases, in order to improve investment results and identifies 'the best practical allocation' for investment portfolios. Using these two sound approaches for guiding investment decision-making, behavioral biases are incorporated into the portfolio management processUses updated cases studies to show investors and financial advisors how an investor's behavior can be modified to improve investment decision-makingProvides useable methods for creating behaviorally modified investment portfolios, which may help investors to reach their long term financial goalsHeightens awareness of biases so that financial decisions and resulting economic outcomes are improvedOffers advice on managing the effects of each bias in order to improve inv
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