Creating a Brand Identity: A Guide for Designers

Condition: BRAND NEW ISBN: 9781780675626 Author(s): Catharine Slade-Brooking Format: Paperback Language: English Year: 2016 Publisher: Laurence King Publishing Pages: 160

Description: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries A? digital media, fashion, advertising, product design, packaging, retail and more.

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