Exposing the Magic of Design

Condition: BRAND NEW ISBN: 9780190276218 Author(s): Jon Kolko Format: Paperback Language: English Year: 2015 Publisher: Oxford University Press Inc Pages: 208 Series: Human Technology Interaction Series

Description: As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional 'linear thinking' has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businessesthat need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone 'be more innovative' without offering thetools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using themagic of design to solve complex problems.

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