How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting

Condition: BRAND NEW ISBN: 9781265543624 Author(s): Michelle Glogovac Format: Hardcover Year: 2024 Publisher: McGraw-Hill Education Pages: 224

Description: How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your businessA?all for little to no costThe explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or A?podcast guesting.A?A‚ Michelle Glogovac, aka The Podcast MatchmakerA?Â?, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:A?A‚ A‚ Create unique speaking topics without being genericA?A‚ Define your ideal audienceA‚ A?A‚ A‚ Design branded media kitsA?A‚ A‚ Establish your expertise and knowledgeA?A‚ Share yourself freely without resorting to sales tacticsA?A‚ A‚ Tell compelling storiesA?A‚ Repurpose your interviews into evergreen marketing contentA?A‚ A‚ Turn every interview into a valuable business opportunityThere are more than two-million podcasts, out of which 500,000 host expert guestsA?a huge opportunity for leveraging a free and robust marketing toolA?if you have the know-how.A‚ With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.A‚ 

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