"Selling the Dream". The Art of Early New Zealand Tourism. Hardback - As New. This title is now out of print.

Our new book, Selling the Dream, is a showcase of the remarkable range of tourism posters and other publicity that promoted New Zealand, both locally and to the world, until the 1960s. This was a pivotal period in the history of New Zealand publicity – before television and colour photography changed the publicity landscape forever – creating not only a tourism marketing proposition but a sense of national identity as well.

At 408 pages and with close to 1000 images and 11 specially commissioned research essays, Selling the Dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand, and as arresting and impressive today as when it was first created.

This is a Mary Potter Hospice Auction - turning second-hand goods into first class care.

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