What kind of reporting am I going to get?

Your reporting will cover how many impressions were served, how many users clicked on your ads and the click through rate. This will also be broken down by creative size and targeting layers. Your report will be sent to you within 3 working days of your campaign ending.

How can I track my campaign? And how can I be sure what traffic came from my ads on Trade Me?

You can track your campaign by using UTM tracking
The only reliable way is to ensure that you supply us with trackable URLs. Use the GA URL builder to create trackable links here: https://ga-dev-tools.appspot.com/campaign-url-builder/
The URL builder will pass on the source, medium, campaign name, etc into Google Analytics. When you look in Google Analytics you will see those values showing up under Acquisition > Campaigns > All Campaigns. At the top of the table you can click on Campaign, Source or Medium headings to see any traffic that has come from our ads.

What will happen if the impressions run out before the campaign end date?

It is unlikely that this will happen as our ad server determines how many impressions to deliver based on the campaign end date. This is so the campaign will deliver evenly across your booked period.

What will happen in the case that my campaign doesn’t deliver all of the booked impressions?

We will reach out prior to the campaign end date to see what adjustments you would be happy to make in order to deliver the campaign in full.

Why do the stats you’ve provided not match the stats I see in my Google Analytics reports?

Google Analytics is a web analytics tool and is used to analyse visitor activity on a website. Our Ad Server (Google Ad Manager) is used to track impressions and clicks on ads. The results via our ad server will provide a breakdown on how well your ads performed on our site (Trade Me) and Google Analytics will tell you what they are doing on your site after they’ve clicked through.

Advertising FAQ

General FAQ