Nielsen measurement

An update on using Nielsen.

21 September 2020

From 12 October, we will be using Nielsen to help us measure the use of and engagement with all our Trade Me sites, apps and services.

Any data we provide to Nielsen is completely anonymised and non-identifiable.

We care about your privacy and we are committed to being transparent about how information is collected and used which is why we are informing you of this change.  

We will be updating our privacy policy to reflect this.