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Price Drop Promo & Email 101

Utilise Price Drop Promo & Email to effectively drive enquiries

Product mockups are indicative only, and may be subject to change.

What is Price Drop Promo & Email?

Price drop emails are watchlist-triggered notifications that are sent to your vehicle watchlisters email inbox when you discount your vehicle.

How does this work?

Depending on the price range of your vehicle, decreasing the vehicle price by a certain percentage will trigger an email and show up on your listing. We’ll promote the reduced price, letting watchlisters know that the vehicle price has been discounted.

The discount percentage is dependent on the vehicle's asking price. These are listed below:*

Discount table - Cars
Vehicle priceDiscount percentage
$2,000 - $4,999$2,000 - $4,999- 10%- 10%
$5,000 - $19,999$5,000 - $19,999- 4.5%- 4.5%
$20,000 - $89,999$20,000 - $89,999- 4.5%- 4.5%
$90,000 and above$90,000 and above- 4.5%- 4.5%

Pricing discounts vary for Recreational and Commercial vehicles, these are shown below. If you have any questions regarding this, please contact your dedicated Account Manager.

Discount table - Recreational & Commercial vehicles
Vehicle priceDiscount percentage
$2,000 - $4,999$2,000 - $4,999- 10%- 10%
$5,000 - $19,999$5,000 - $19,999- 7%- 7%
$20,000 - $89,999$20,000 - $89,999- 5.5%- 5.5%
$90,000 and above$90,000 and above- 6%- 6%

*Minimum discount percentages and timeframes apply. Talk to Dealer Support for details.

Will all watchlisters get an email?

The most effective way to promote vehicle discounts is to ensure that we do not overwhelm potential buyers with multiple emails per day. Because of this, customers that have watchlisted your vehicle will only receive the price drop email if:

  • Your vehicle is the only discounted vehicle on that day or;
  • Your vehicle is discounted by the highest amount compared to other vehicles on a member's watchlist;
  • Your vehicle price change meets the above requirements.

If you’ve got any questions, please don’t hesitate to contact us or your dedicated Account Manager directly.