Add value to your dealership and sell your vehicles faster with these Trade Me features.

NEW Dealer 360°

Give buyers an interactive and immersive buying experience

Take interior and exterior 360° spins of your vehicles to put buyers in the driver's seat. Dealer 360° is a new app designed to help you stand out and build trust.

Key benefits:

  • Give an interactive 360° buying experience
  • Highlight key selling points with feature hotspots
  • Take 360° spins from your phone
  • Sync 360° spins directly with DealerBase
  • Get a 360° tag on your listings to stand out

Available as an add-on to your current package.

Dealer Services

Show your parts & accessories store, servicing & workshop, and other dealer differentiators on all listings and on your Micro-site.

Key benefits:

  • Easy to use tools to help you grow multiple revenue channels and profit margin
  • Advertise everything your business has to offer
  • Build better trust with buyers, and show them everything you offer

Not available for Silver packages.

Dealer Analytics

Less clutter, more reliability, and an easier way for you to track where your leads are coming from.

What have we improved?

  • We’ve cleaned up the dashboard in DealerBase, making it easier to navigate
  • Made it easier for you to see and understand what kind of enquiries you’re attracting, giving you a better overall picture of how buyers interact with your listings
  • Changed the way you view active stock, giving you an alternative way to filter through your listings

Premium Listing Page - Ad-Free

Showcase your brand where New Zealand's active buyers are looking for used and new vehicles.

What is it?

Build even stronger brand awareness with a full advertising takeover on your listings. There will be no distractions from external advertising and you can reinforce your own dealership’s messaging.

These ads appear alongside your listings taking over all ad units on the page. The display ads can be designed completely to your preference to match your brand specifications. The banner ads will appear in a couple of places on site as outlined below. Available on desktop and the Trade Me App.

Available on Total Boost, Platinum Plus and Platinum packages only.

Key benefits:

  • Promote your brand proposition throughout your listings and photo galleries.
  • Ensure there are no competitor ads.
  • Increase your online presence

For ad specifications, please visit here

Special Offer

Stand out from the crowd with Special Offers.

A special offer always helps to seal the deal, whether it’s an additional towbar, or a 1/3,1/3,1/3 finance offer - showcase up to three different limited offers simultaneously across your range to make your listing stand out and improve your conversion rate.

Available on Total Boost, Platinum Plus and Platinum packages only.

Key benefits:

  • Differentiate your stock by highlighting limited offers.
  • Improve conversion by showcasing your available offers.
  • Run different offers across your range (3 max simultaneously).


More and more buyers are making purchases online.

In order to have all the information to be able to make a decision, buyers need to know what it costs to have the item delivered. Our new Shipping option gives you the ability to display shipping prices so buyers can make fast and informed purchasing decisions.

Key benefits:

  • A centralised place where buyers know to look for shipping prices.
  • You set up 5 different rates and/or destinations.
  • Gives you the flexibility to either set and forget or customise every listing.
  • Less question answering, more buyers choosing to purchase from you.

Arrange a viewing

Let vehicle shoppers arrange a viewing at a time and place that suits them right from your listing. 


  • Customers can request a time and date that suits them.
  • You can customise the message the buyer sees when completing the form to promote your dealership.
  • You'll receive a follow-up email with all of the customer and booking request details.
  • The booking won't be confirmed until you reply and accept.

Platinum and Gold Package 'arrange a viewing' form

Background Check

Background Check is designed to give buyers peace of mind when checking out your car, and it’s an easy way to show you’re a trustworthy seller. 


  • Stolen vehicle check – checks whether or not a car has been reported stolen to the NZ Police.
  • Damaged import check – checks if the car was flagged as a damaged import by Waka Kotahi NZ Transport Agency.
  • Re-registered check – checks the Waka Kotahi NZ Transport Agency motor car register to see if a car has been de-registered and then registered again.

Branded Search Card

Branded Search Card lets searchers know you're a professional, and helps build trust in your vehicles. 

Set your vehicles apart from private sellers in search, and help customers recognise and remember your dealership.

Not available on Silver packages.

Drive Chat Integration

Get live chat on your Trade Me Motors desktop listings by connecting your Drive Chat account. This will help you collect more qualified leads – even while you sleep. 

Drive Chat offers you the flexibility to manage the chat yourself, or take advantage of their managed service. To set up a managed chat service, click here.

Managed Service Features:

  • Monitored live chat 24 hours a day.
  • Customer leads collected on your behalf.
  • Customer script built that works for your business.

Larger Search Card

Large, eye-catching photos make a listing stand out within a Trade Me Motors search result page.

The Larger Search Card is the largest listing card available and is exclusively available on the Platinum and Gold Package. Upgrade to Platinum Package to double-down on search prominence and let your photos speak for themselves.

Not available on Silver packages.

Price Drop Promo & Email

A great way to shift stock by re-engaging watchlisters is through a Price Drop Promo & Email.

When you discount your vehicle*, we'll help you promote the reduced price on your listing and in your watchlisters email inbox.


  • Listing promo - 'Was/Now' price displayed on your listing and search card.
  • Email promo - We'll email your watchlisters letting them know you've dropped the price.

*Minimum discount percentages and timeframes apply. Talk to Dealer Support for details.

Search Order

Dealers that display in the top 20% of our search results, sell their vehicles 30% faster on average*. 

Prominence matters – our data shows that listing views correlate with higher search result placement, and the better your package, the higher your listings appear. Ready to stand out?

Package search order:

  • Super Featured Listing - Appears above all listings in search.
  • Platinum - Appears above all other package listings in search.
  • Gold - Appears above Silver and Bronze listings in search.
  • Silver - Appears above Bronze listings in search.
  • Bronze - Appears at the bottom of the search.

*Trade Me site data, Feb, 2022.

Vehicle Finance

Ability for you to advertise a finance offer within your vehicle listing, via our Finance Tool.

You can choose your interest rate, applicable fees, and deposit required for up to three different finance offers. Tailor these offers to suit the range of your fleet and/or create an offer for select vehicles on promotion. Leads are able to be captured with a direct link to your website, or buyers can find out more by filling out an enquiry form.

Here's a how-to guide to use Vehicle Finance.

Made for the way you want to drive your dealership.

More products and features:

  • First impressions matter! With Super Feature, you can be confident you’re positioning your vehicle listings front and centre. Super Feature appears higher than Platinum listings.
  • Finance Application Link: add a link to your listings that allows potential buyers to apply for finance on your website.
  • Premium Listing Page: Presentation matters, a Premium Listing Page has the largest, high resolution, full width images for your listing page and gallery on desktop.
  • Data and insights: Get access to tailored analytics. Enhance your competitive edge by staying on top of your performance and market trends with DealerBase Analytics.
  • Google Maps: Integrate Google maps into your listings and drop a pin where your dealership is located to make it super easy for buyers to find you.
  • Video, subtitles, website link. Help customers find you, and provide them with all the information up front!
  • Micro-Site is an extension of your website - your home on Trade Me. It's a place to tell your brand story, build trust with buyers and bring them to your dealership.
  • Website Link: Add your link to your listing and drive qualified leads directly to your website.
  • Dedicated Account Managers: Get access to a personal Account Manager and Motors Support team that will help you grow your business – we’ve got you covered.
  • Subscription listing pricing: Dealer packages suited to you and your business, you can pick from Bronze, Silver, Gold, and Platinum. Check out our packages!

Got any questions? Get Dealer Support here.

Product mockups are indicative only, and may be subject to change.

Policies for motor vehicle listings

Make sure your listing is up to scratch

To make sure buyers have a great experience when browsing and buying vehicles, we have some rules and guidelines when listing on Trade Me Motors.

These policies are in addition to our general Listing Policies and terms that apply across all of Trade Me.