Recreational and Commercial Products
Make the most of your improved listings with Trade Me Motors, catering to your Recreational and Commercial needs.
NEW Dealer 360°
Give buyers an interactive and immersive buying experience
Take interior and exterior 360° spins to give buyers the full picture. Dealer 360° is a new app designed to help you stand out and build trust.
Key benefits:
Available as an add-on to your current package excluding Farming and Machinery.
Dealer Services
Show your parts & accessories store, servicing & workshop, and other dealer differentiators on all listings and on your Micro-site.
Key benefits:
Available: Gold and Platinum packages
Shipping
More and more buyers are making purchases online.
In order to have all the information to be able to make a decision, buyers need to know what it costs to have the item delivered. Our new Shipping option gives you the ability to display shipping prices so buyers can make fast and informed purchasing decisions.
Key benefits:
Available: Platinum, Gold, Silver, and Bronze packages
Special Offer
Stand out from the crowd with Special Offers.
A special offer always helps to seal the deal, whether it’s no deposit finance, or your own bespoke deal - showcase up to three different limited offers simultaneously across your range to make your listing stand out and improve your conversion rate.
Available: On Platinum packages only.
Key benefits:
Premium Listing Page - Ad-Free
Showcase your brand where New Zealand's active buyers are looking for used and new vehicles.
What is it?
Build even stronger brand awareness with a full advertising takeover on your listings. There will be no distractions from external advertising and you can reinforce your own dealership’s messaging.
These ads appear alongside your listings taking over all ad units on the page. The display ads can be designed completely to your preference to match your brand specifications. The banner ads will appear in a couple of places on site as outlined below. Available on desktop and the Trade Me App.
Available: On Platinum packages only. Not available for Farming & Machinery.
Key benefits
Total Boost
Showcase your brand at the top of all listings.
We know that first impressions matter to buyers, with Total Boost, all your listings will be shown above Platinum listings so you can enjoy the always on, premium search prominence. Simply set it and forget it so you can spend more time closing leads!
Why use it?
Available: Total Boost is purchased separately from your Platinum package.
*Trade Me site data, Jan - Jul 2022
Promo Boost
Maximise leads and showcase your brand with Promo Boost!
Push your brand to the top of the search results, with all Promo Boost listings sitting above Platinum for a seven day period. This gives you the opportunity to boost the leads your campaign generates, while reducing untrackable print and radio spend.
Why use it?
Available: Promo Boost is purchased separately from your Platinum package.
Micro-Site
Buyers care most about trust and stock. Micro-Site gives you the power to present your points of difference and reasons buyers should deal with you, where buyers look.
Key benefits:
Here's a guide on how to write a good description to perform well in Google.
Available: On all packages, Gold and Platinum dealers also own all ad spaces.
Search Order
Prominence matters – our data shows that listing views correlate with higher search result placement, and the better your package, the higher your listings appear. Ready to stand out? Upgrade now.
Package Search Order:
Search attributes
Search attributes are the filters on Trade Me that help buyers to narrow down their search results. We've always had filters like price and keyword, but the category-specific filters have been a bit patchy. We've done a lot of work recently to improve these, to help buyers to find the exact thing they're looking for, across any category, faster.
There are plenty of improved search attributes like:
To optimise the new searchability functions, you need to add extra detail in DealerBase to give yourself the best possible chance of being one of the seller's buyers contact.
Available: On all packages.
Price Drop Promo & Email
A great way to shift stock by re-engaging watchlisters is through a Price Drop Promo & Email. When you discount your vehicle*, we'll help you promote the reduced price on your listing and in your watchlister's email inbox.
Available: On all packages.
Features:
*Minimum discount percentages and timeframes apply. Talk to Dealer Support for details.
Made for the way you want to drive your dealership.
More products and features:
Got any questions? Get Dealer Support here.
Product mockups are indicative only, may be subject to change.
Policies for motor vehicle listings
Make sure your listing is up to scratch.
To make sure buyers have a great experience when browsing and buying vehicles, we have some rules and guidelines when listing on Trade Me Motors.
These policies are in addition to our general Listing Policies and terms that apply across all of Trade Me.
