Boost your Business: Key eCommerce Insights 2025

The 2025 NZ Post eCommerce Market Sentiments Report reveals how shifting buyer behaviour is creating new opportunities for Trade Me professional sellers.

1. You might be absorbing shipping costs unnecessarily.
   Many sellers fear that charging for shipping kills the sale. The data says otherwise. Research shows that charging a small delivery fee (around $2.50 to $5.00) has virtually no impact on whether a buyer completes their purchase.
2. "High frequency, low value" is the new normal
   While the cost of living crisis is biting, Kiwis are actually shopping more often, with online transactions up 13% year-on-year. However, the average spend per transaction has dropped by $6.40.
3. Leverage your "local advantage"
   While international platforms like Temu have seen massive growth, 72% of online spending remains with NZ-based businesses. Shoppers are prioritising local sellers for faster delivery and easier returns.
4. Shoppers will spend more to unlock free shipping
   If you can't offer free shipping on everything, use it as a tiered incentive. About 80% of shoppers are likely to spend 10% more on their order just to qualify for free delivery.