Professional sellers

Top tips to improve listings in search

By enhancing the quality and visibility of your listings, you can ensure that buyers can easily find your items.

As a Professional Seller, you might be wondering what you can do to enhance the quality and visibility of your listings, ensuring that potential buyers can easily find your items. To help you achieve this, we've compiled some top tips that can make a significant difference in increasing views, watchlists, and ultimately, sales. By implementing these strategies, you'll be able to optimise your listings and improve buyer conversion!

Categorise your items:

Correctly categorising your items is crucial to ensure they appear in relevant search results. Avoid the generic "other" category and select the most appropriate category for each of your listings. This simple step will significantly enhance your items' visibility, making it easier for buyers to find what they're looking for.

Utilise shipping templates:

We know that Buyers appreciate transparency across shipping time and costs. By using our shipping templates, you can provide clarity about the delivery time and total cost of purchase, throughout the buying journey. This not only leads to a better experience for buyers but also a higher conversion rate for you.

Get back to basics:

Take a moment to assess and optimise your listings' overall quality and proposition. Start by ensuring that your listings have high-quality, visually appealing photos that accurately represent the item. Craft clear and compelling descriptions that highlight the key features and benefits, making it easy for buyers to understand what they're getting. Focus on creating descriptive titles, choosing the appropriate categories, writing thorough descriptions, and pricing your items competitively.

Eliminate buyer turn-offs:

Once a buyer has shown interest in your listing, it's essential to remove any potential obstacles that could discourage them from making a purchase. Avoid charging higher-than-average shipping costs, as this can deter potential buyers. Similarly, strive to minimise handling times and provide accurate estimates to set clear expectations. Consider offering satisfaction guarantees and clearly communicate your return policy to reassure buyers.

Embrace convenient payment options:

Offering convenient payment options like Ping or Afterpay is another effective way to improve your proposition and make the purchasing process seamless for buyers. By providing Ping, Trade Me’s in-house card payment facility as a payment option, you simplify the transaction process, making buying and selling easier, faster and safer. By providing Afterpay, you enable buyers to get what they want today, and pay it off in four, fortnightly, interest-free payments. 

By implementing these top tips, you can enhance the quality and visibility of your listings, attract more potential buyers, and ultimately boost your sales as a Professional Seller. Remember to categorise your items accurately, utilise shipping templates for detailed information, optimise your listings' quality, eliminate buyer turn-offs, and provide convenient payment options. With these strategies in place, you'll be well on your way to achieving greater success in your Trade Me Professional selling journey.