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Why trust is our ultimate win - Trade Me named Online Store of the Year

We’ve been named Online Store of the Year at the 2026 Roy Morgan Customer Satisfaction Awards.

Last updated: 20 October 2026

At Trade Me, we've always believed that looking after our members is the most important work we do. That's why we're absolutely thrilled to share some exciting news with our community across Aotearoa. Trade Me has just been named Online Store of the Year at the 2026 Roy Morgan New Zealand Customer Satisfaction Awards [1].

This was a newly introduced category for 2026, and taking out the top spot is an honour we don't take lightly [1].For us this award is a reflection of the trust customers place in Trade Me every single day.

What this award means for Trade Me

Winning this award is a milestone we're incredibly proud of. It is the result of a long-term commitment to our community. In a market where global e-commerce giants are expanding rapidly, this recognition proves that our local values, safety initiatives, and customer-first focus truly stand out [3].

Roy Morgan CEO Michele Levine noted during the award announcement: "To keep customers, businesses need their satisfaction, engagement, loyalty, advocacy and trust" [1, 2].

We know that building and maintaining this trust takes consistent, daily effort. That's why we see this award not as a final destination, but as a powerful motivation to keep improving. It's our ongoing commitment to keep raising the bar and ensuring that Trade Me remains a safe, reliable, and satisfying platform for everyone in Aotearoa.

Our commitment to a safe trading experience

A huge part of making sure our platform remains safe and satisfying comes down to the support we provide. To make sure support is always within reach, we provide 24/7 assistance through Tautoko Bot, our helpful chatbot, ensuring customers can get quick answers whenever they need them. 

And when things require a human touch, our dedicated, local team in Pōneke Wellington is ready to step in.

Here's how we work behind the scenes to support our customers:
Our commitment to customersWhat this means for the trading experience
24/7 assistance with Tautoko Bot24/7 assistance with Tautoko BotInstant support and quick answers from Tautoko Bot at any hour of the day or night.Instant support and quick answers from Tautoko Bot at any hour of the day or night.
Local support in PōnekeLocal support in PōnekeReal-world help from our dedicated team based right here in Wellington.Real-world help from our dedicated team based right here in Wellington.
Fraud preventionFraud preventionActive monitoring and intervention from our specialised Fraud Prevention team to catch bad actors.Active monitoring and intervention from our specialised Fraud Prevention team to catch bad actors.
Disputes resolutionDisputes resolutionOur Disputes team is on hand to help sort things out fairly and quickly if a trade goes sideways.Our Disputes team is on hand to help sort things out fairly and quickly if a trade goes sideways.
Industry collaborationIndustry collaborationWe're proud members of the Anti Scam Alliance and an active signatory of the NZ Tech Online Scams Code.We're proud members of the Anti Scam Alliance and an active signatory of the NZ Tech Online Scams Code.

Looking ahead together

Earning customer satisfaction isn't a one-off project, it's a long-term promise. Whether buying a fresh set of tyres, selling pre-loved items, or finding their  next home, our members can feel confident that we've got their back. We're proud to be the Marketplace of Aotearoa, and we'll keep working hard to remain the trusted go-to. We're deeply grateful for the community that makes Trade Me such a special place to trade.

Sources & Citations

  • [1] Roy Morgan New Zealand Customer Satisfaction Award Winners 2026: Roy Morgan Website
  • [2] Roy Morgan Customer Satisfaction Awards Announcement & Presentation Video: YouTube Video (Timestamp 14:40–15:32)
  • [3] Industry Insights & eCommerce Market Sentiments: NZ Post eCommerce Market Sentiments Report