CarExpert New Zealand appoints Country Manager as momentum builds post-launch

CarExpert New Zealand has appointed Mat McNay as Country Manager, marking a return to the business for one of its early leaders as it builds on a strong start in the New Zealand market.

Based in Auckland, McNay will head up CarExpert New Zealand after previously serving as Commercial Director – Media in Australia, where he played a key role in shaping the company's commercial model and building strong relationships with automotive brands and agencies. Many of these partners operate across both Australia and New Zealand, providing a strong foundation as the business continues to scale across the ditch.

CarExpert welcomed the opportunity to bring McNay back into the business at a pivotal stage of growth, following an international opportunity he took in Dubai.

His appointment comes as CarExpert New Zealand continues to build strong early momentum following its February launch, with the audience growing more than tenfold in under three months, reflecting demand for high-quality, independent new car content in-market. In his new role, McNay will lead local operations, partnerships and go-to-market activity, while continuing to build out a high-performing team across editorial, video and commercial.

"Stepping away from CarExpert was not an easy decision, and the opportunity to return and take on this role in New Zealand felt right both professionally and personally," said McNay. "CarExpert has already made a strong start in New Zealand, and it's clear there's an appetite for expert, independent guidance when it comes to choosing a new car. Having been part of the journey in Australia, I'm excited to build on that momentum locally and grow something genuinely useful for Kiwi car buyers."

CarExpert CEO Damon Rielly said McNay's return brings both continuity and capability at a critical stage of growth.

"Mat knows this business inside out. He's helped shape how we work with partners and how we deliver value to both audiences and industry. He also brings established relationships with OEMs and agencies across Australia and New Zealand, which puts us in a strong position as we continue to scale."

CarExpert New Zealand combines independent automotive content with a growing local team of New Car Specialists, helping buyers research, compare and confidently purchase their next car, with the team continuing to expand as final candidates are considered for the Lead Presenter and Car Reviewer role.