Feature article
Spring Forward: List Before September and Drive a Better Deal
Thinking of selling your car? The end of August is the sweet spot in New Zealand with high demand & less competition.
Last updated: 25 August 2025
As winter begins to fade and the promise of longer, warmer days looms, many Kiwi get the itch for a fresh start. Whether it’s dreaming of a new set of wheels for family road trips or looking to free up some cash to work on the house, that feeling of change is in the air.
While you might be tempted to wait for spring to officially arrive, the data shows that the end of August is a real sweet spot if you're looking to sell. The market's already fired up with keen buyers, and listing your car now could mean a faster sale for a better price.
Ready to make a move? Here are the top five reasons to list your car now, before the calendar flips over to September.
1. Make a Financially Savvy Move
We all pay attention when the Reserve Bank talks about the OCR, right? It’s a signal that the financial landscape is shifting, and smart people act accordingly. The car market has its own powerful signals, and one of the biggest is the change of seasons. With new '26 plates just around the corner, your car's value is in a sweet spot right now. Waiting could mean watching its value dip as more models enter the market. Selling before September is like locking in a great interest rate before it changes. A calculated move to get the best possible return.
2. The Numbers Don't Lie: Buyer Demand is Surging
Forget window shoppers. Serious buyers are out in force right now. In the first three weeks of August alone, Trade Me Motors saw over 340,000 extra sessions compared to July. But it’s not just browsing; buyer intent is soaring. The number of cars added to members’ Watchlists is up by a huge 7.92%, showing a sharp increase in serious buyers who are actively tracking vehicles they intend to purchase. By listing now, you tap directly into this proven wave of motivated buyers.
3. Stand Out from the Spring-Cleaning Crowd
When September arrives, so does the annual spring-cleaning sale. Suddenly, everyone has the same idea 'time to sell the car!' and the market gets crowded fast. It becomes much harder for any one listing to capture attention. By listing in the final days of August, you get ahead of the flood. Less competition means more eyes on your car from that huge pool of active buyers, giving you a crucial advantage.
4. Capitalise on "Pre-Spring" Fever
"Spring fever" starts early for car buyers. Kiwis are already planning their summer adventures and looking for the perfect vehicle to get them there. From reliable family SUVs for holiday roadies to sporty convertibles for sunny weekend drives, the search is already on. By listing now, you’re tapping into this wave of excitement and high demand, which means more eyes on your listing and more potential buyers in your inbox.
5. Get a Head Start on Your Next Adventure
Selling your car isn’t just about letting go of the old; it’s about opening the door to the new. Imagine cruising into spring with extra cash in your pocket or already behind the wheel of a car that better suits your lifestyle. Selling now clears the way for whatever’s next, whether it's upgrading your ride, funding a new project, or simply enjoying the freedom of a healthier bank account.
Ready to Make Your Move?
Don't wait for the seasons to change. The perfect time to sell is right now.
