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Reporting metrics & terminologies at Trade Me Property

Metrics you'll see used across listing reports and on-site, from Trade Me Property and other property sites.

Last updated: 7 August 2024


So you can compare apples with apples, we've put together this guide to help you understand the different terminologies used at Trade Me Property, and across the industry.

We keep it simple, Trade Me Property reports and on-site metrics.

Views: The number of times your listing page has been viewed.

Watchers: The number of times your listing was added to a property buyers watchlist - where they can refer back to and be kept up to date with any changes.

Enquiries: The number of times an email was received enquiring about your listing (‘Email enquiry’) or a phone number was revealed (‘Click to call’).

How do these metrics and terms differ in the industry?

Views
Trade Me PropertyOneRoofRealestate.co.nz
Trade Me PropertyTotal views: the number of times your listing page has been viewed. OneRoofTotal views: the number of times your listing page has been viewed. Realestate.co.nzTotal views: a combined metric of search views (when your vendor's listing appears on screen among other listings and can be scrolled past - also known as impressions) and listing views (when the listing page itself is actually viewed).
Watchers
Trade Me PropertyOneRoofRealestate.co.nz
Trade Me PropertyTotal watchers: The number of times your listing was added to a property buyers watchlist.OneRoofTotal saved properties: The number of times a user has saved the property.Realestate.co.nzAdded to saved properties: The number of times a user has saved the property.
Enquiries
Trade Me PropertyOneRoofRealestate.co.nz
Trade Me PropertyTotal email enquiries: The number of times an email was received enquiring about your listing. Total click to call: The number of times a phone number was revealed on your listing.OneRoofTotal Enquiries: a combination of both email enquiries and click to call.Realestate.co.nzTotal Enquiries: a combination of both email enquiries and click to call.

How to access the Trade Me Property marketing report

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