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Reporting metrics & terminologies at Trade Me Property

Metrics you'll see used across listing reports and on-site, from Trade Me Property and other property sites.

Last updated: 7 August 2024

We keep it simple, Trade Me Property reports and on-site metrics.

How do these metrics and terms differ in the industry?

Views
Trade Me PropertyOneRoofRealestate.co.nz
Trade Me PropertyTotal views: the number of times your listing page has been viewed. OneRoofTotal views: the number of times your listing page has been viewed. Realestate.co.nzTotal views: a combined metric of search views (when your vendor's listing appears on screen among other listings and can be scrolled past - also known as impressions) and listing views (when the listing page itself is actually viewed).
Watchers
Trade Me PropertyOneRoofRealestate.co.nz
Trade Me PropertyTotal watchers: The number of times your listing was added to a property buyers watchlist.OneRoofTotal saved properties: The number of times a user has saved the property.Realestate.co.nzAdded to saved properties: The number of times a user has saved the property.
Enquiries
Trade Me PropertyOneRoofRealestate.co.nz
Trade Me PropertyTotal email enquiries: The number of times an email was received enquiring about your listing. Total click to call: The number of times a phone number was revealed on your listing.OneRoofTotal Enquiries: a combination of both email enquiries and click to call.Realestate.co.nzTotal Enquiries: a combination of both email enquiries and click to call.

How to access the Trade Me Property marketing report