Feature article
56% of buyers are ready to move this winter. Sellers just don't know it.
What the latest data reveals about the gap between buyer intent and seller confidence.
AI summary
A perception gap defines the winter 2026 property market. Our Trade Me Property Buyer & Seller survey reveals 56% of buyers are ready to move, but only 24% of sellers are listing, fearing low prices.
Despite seller anxiety, motivated buyers are active, though concerned about affordability. Listing now means less competition. Buyers are prioritising suburb vibe, walkability, and quality heating/insulation. A detailed online listing is crucial, as many buyers revisit it after an open home to make their final decision.
Sellers are spooked. Buyers are pragmatic.
The mood shift worth paying attention to
What buyers are actually searching for this winter
Your open home isn't the end of the process
Author
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