Feature article
56% of buyers are ready to move this winter. Sellers just don't know it.
What the latest data reveals about the gap between buyer intent and seller confidence.
AI summary
A perception gap defines the winter market: 56% of buyers are ready to move, but sellers are hesitant. This creates an opportunity for sellers, with lower supply meaning less competition for motivated buyers.
Buyers are pragmatic, focusing on value due to cost of living concerns. Key search factors include:
- Suburb vibe and reputation
- Walkability to amenities
- Quality heating and insulation
A detailed, transparent listing is crucial, as buyers often review it again after an open home.
Sellers are spooked. Buyers are pragmatic.
The mood shift worth paying attention to
What buyers are actually searching for this winter
Your open home isn't the end of the process
Author
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