Feature article
56% of buyers are ready to move this winter. Sellers just don't know it.
What the latest data reveals about the gap between buyer intent and seller confidence.
AI summary
A perception gap defines the winter market: 56% of buyers are ready to move, but sellers are hesitant due to price concerns.
Listing now means less competition for motivated buyers who are actively searching. Buyers are pragmatic, with cost of living now a top concern. To attract them, listings should detail:
- Suburb vibe and walkability
- Specific heating and insulation
Since buyers review listings after viewings, detailed and accurate information is crucial for securing a sale.
Sellers are spooked. Buyers are pragmatic.
The mood shift worth paying attention to
What buyers are actually searching for this winter
Your open home isn't the end of the process
Author
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