Feature article
56% of buyers are ready to move this winter. Sellers just don't know it.
What the latest data reveals about the gap between buyer intent and seller confidence.
AI summary
A Trade Me Property survey reveals a winter market gap: 56% of buyers are ready to move, but only 24% of sellers are listing, fearing they won't get their price. This creates an opportunity for sellers to face less competition from motivated buyers.
To attract them, listings should highlight key features:
- Suburb vibe and community
- Walkability to amenities
- Specifics on heating and insulation
Since buyers revisit listings after viewings, a detailed online presence is crucial for securing a sale.
Sellers are spooked. Buyers are pragmatic.
The mood shift worth paying attention to
What buyers are actually searching for this winter
Your open home isn't the end of the process
Author
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