56% of buyers are ready to move this winter. Sellers just don't know it.

A perception gap defines the winter 2026 property market. While 56% of buyers are ready to move, only 24% of sellers are listing, creating an opportunity for those who do. Motivated buyers are actively searching despite cost-of-living concerns.

For sellers, listing now means less competition. To attract buyers, your Trade Me Property listing should detail:

- Suburb vibe and community feel

- Walkability to amenities

- Specifics on heating and insulation

A detailed online listing is crucial for influencing buyers post-viewing.