?What If! ?you could spot what?s killing creativity in your organization right now? ?What If! ?you could stop yourself squashing ideas and start growing them instead? ?What If!?you could shift the ability to be creative to everyone in your organization? ?What If! ?you stopped talking about how important creativity is and started to take practical steps to make it happen. But most of all? ?What If! ?there was a step-by-step guide that showed you exactly how to do it? Instinctively we all know that creativity at work is important. but for many of us it feels either difficult or intimidating. ?What If!: How to Start a Creative Revolution at Work delivers powerful insights that take creativity out of the hands of ?creative people? and put it back where it belongs, with all of us. It breaks creativity out into six practical behaviours and shows how every one of us ? not just the wacky geniuses ? is packed with creative potential. We can start the ?What If! creative revolution by adopting six specific behaviours:

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These are the behaviours the authors have identified in highly creative and high-performing teams. These are the behaviours that you can start applying today to revolutionize your life. Suddenly creativity isn?t such a mystery ? ? What If! makes it easy to talk about, easy to practice and easy to measure. Above all, it makes it easy to get on and do! The authors of ?What If!: How to Start a Creative Revolution at Work are the four partners of an inventing company. ?What If!. which works with organizations to recapture their inventive spirit.

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