This is an auction for MARSHALL McLUHAN by Philip Marchand.

Subtitled “The Medium and the Messenger”.

"The best—I might say the only good—précis of McLuhan's thought I have ever read."

• Los Angeles Times Book Review

"Beautifully written.... brings instant recognition of that weird, exhilarating vortex of ideas that McLuhan meant to us..."

• Toronto Globe and Mail

Amazon.com reviews:

"Some considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world. This award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru."

“FIVE STARS!!! McLuhan tells us more about the present electronic environment than any present day media theorist. Marchand looks at him in an open, thorough, unbiased, insightful way. This may be the best McLuhan biography-- an enjoyable read.”

“FIVE STARS!! Marchand does an excellent job with this biography on an unusual media prophet/quack. Reading about McLuhan's childhood, education, and work helped explain a lot about the man and his ideas. The book reads very well, and puts a lot of his ideas in a context that makes them easier to understand.”

ABOUT THE AUTHOR: Philip Marchand is the book columnist for the Toronto Star. He catalogued the McLuhan papers for the National Archives of Canada.

Hardback 1989.

320 pages + photographs.

Very good condition.

The cost of shipping is $6.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

Payment within seven days, please.