Universal Principles of UX Author: Irene Pereyra

Product Details: ISBN: 9780760378045 Format: Hardback Pages: 224 Dims (mm): 216 x 254 Pub Date: 09-03-23 Pub Country: United States Condition: NEW

Description: Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:-Consider -Empathize -Define -Research -Design -Validate And, features principles as diverse as: -Design is not neutral -Make the choice easy -Some complexity cannot be reduced -Map the ecosystem -So you think you can scroll -Don't grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user

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